Marketing

How to Skyrocket Your Organic Traffic in 9 Easy Steps

9 Proven SEO Strategies to Boost Your Organic Traffic in 2024

You want more organic traffic, right?

Of course you do. Organic traffic is the lifeblood of any website. It’s free, targeted, and sustainable.

But how do you get more of it?

You might think you need to spend hours on keyword research, content creation, and link building. Or maybe you think you need to hire an expensive SEO agency to do it for you.

But what if I told you there are some simple and effective ways to increase your organic traffic without breaking the bank or wasting your time?

Sounds too good to be true, right?

Well, it’s not. In this article, I’m going to show you 9 secret ways to boost your organic traffic in no time. These are proven strategies that work for any niche, any industry, and any website.

Ready to get started?

Let’s dive in.

What Is Organic Traffic and How to Increase It?

Organic traffic is the number of visitors that come to your website from unpaid search engine results, such as Google or Bing. It is different from paid traffic, which comes from ads that you pay for.

Organic traffic is important because it is free, targeted, and sustainable. It can help you reach people who are looking for solutions to their problems, and build trust and credibility with them.

To increase your organic traffic, you need to follow some SEO best practices, such as:

1. Update Your Old Content

One of the easiest ways to increase your organic traffic is to update your old content.

Why?

Because Google loves fresh and relevant content. And so do your readers.

If you have content that is outdated, inaccurate, or no longer useful, you’re missing out on a huge opportunity to rank higher and attract more visitors.

Updating your old content can have multiple benefits, such as:

  • Improving your click-through rate (CTR) by making your titles and meta descriptions more enticing.
  • Boosting your dwell time and reducing your bounce rate by providing more value and engaging your audience.
  • Increasing your authority and trustworthiness by adding new facts, data, and sources.
  • Enhancing your user experience and accessibility by fixing broken links, images, and formatting issues.
  • Expanding your reach and visibility by targeting new keywords, topics, and questions.

So how do you update your old content?

The first step is to identify which pages need an update. You can use tools like Ahrefs or Semrush to find pages that have lost traffic, rankings, or backlinks over time.

Then, you need to analyze the current state of your content and see what you can improve.

Here are some questions to ask yourself:

  • Is the information still accurate and relevant?
  • Is the content well-structured and easy to read?
  • Is the content optimized for the target keywords and search intent?
  • Is the content providing enough value and solving the reader’s problem?
  • Is the content engaging and interactive?
  • Is the content visually appealing and using multimedia elements?
  • Is the content linking to other relevant and authoritative sources?

Based on your answers, you can decide what changes you need to make.

For example, you might need to:

  • Rewrite or add new sections to cover new information or angles.
  • Delete or merge sections that are redundant or irrelevant.
  • Improve your headlines, subheadings, and bullet points to make them more catchy and clear.
  • Optimize your meta tags, URL, and images for SEO.
  • Add or update your statistics, facts, quotes, and sources.
  • Include more examples, case studies, testimonials, and stories to illustrate your points.
  • Add more internal and external links to boost your authority and relevance.
  • Add more images, videos, infographics, charts, or other visual elements to make your content more attractive and engaging.
  • Add more calls to action (CTAs) to encourage your readers to take action.

Once you’ve updated your content, don’t forget to republish it with a new date and promote it on your social media channels, email list, and other platforms. This will help you get more exposure and traffic.

2. Create More Content Around Questions

Another way to increase your organic traffic is to create more content around questions.

Why?

Because people use search engines to find answers to their questions. And if you can provide those answers, you can rank higher and get more clicks.

According to a study by Moz, question-based queries account for about 8% of all searches on Google. And that number is likely to grow as voice search becomes more popular.

But how do you find questions to create content around?

There are several tools and methods you can use, such as:

  • Google’s autocomplete and related searches features.
  • Google’s People Also Ask (PAA) box.
  • AnswerThePublic, a tool that generates questions based on your keywords.
  • Quora, a platform where people ask and answer questions on various topics.
  • Reddit, a social network where people discuss and share content on various subreddits.
  • Forums, blogs, and social media groups in your niche.
  • Surveys, polls, and feedback forms on your website or email list
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Once you have a list of questions, you need to create content that answers them in a clear, concise, and comprehensive way.

Here are some tips to do that:

  1. Use the question as your title or headline, or include it in your title.
  2. Use the question as your H1 tag and use subheadings (H2, H3, etc.) to break down your answer into smaller sections.
  3. Use the inverted pyramid style of writing, where you start with the most important information and then provide more details and context.
  4. Use bullet points, lists, tables, and charts to make your answer easier to scan and understand.
  5. Use images, videos, infographics, or other visual elements to illustrate your answer and make it more appealing.
  6. Use examples, case studies, testimonials, or stories to support your answer and make it more credible.
  7. Use internal and external links to provide more resources and references for your answer.
  8. Use CTAs to invite your readers to take action, such as subscribing, commenting, sharing, or buying.

Creating content around questions can help you rank for long-tail keywords, featured snippets, and PAA boxes. It can also help you attract more qualified and engaged visitors who are looking for solutions to their problems.

3. Write Specific and Catchy Titles

Your title is the first thing that your potential visitors see when they search for your topic on Google. It’s also the main factor that influences their decision to click on your page or not.

That’s why you need to write specific and catchy titles that stand out from the crowd and entice your readers to click.

But how do you write specific and catchy titles?

Here are some tips to follow:

  • Use your target keyword in your title, preferably at the beginning or close to it
  • Use modifiers, such as numbers, adjectives, or phrases, to make your title more specific and appealing
  • Use brackets, parentheses, or colons to add extra information or benefits to your title
  • Use emotional triggers, such as curiosity, urgency, or fear, to make your title more compelling and persuasive
  • Use power words, such as proven, secret, ultimate, or easy, to make your title more impactful and authoritative
  • Use headline formulas, such as how-to, list, question, or guide, to make your title more clear and structured

4. Use LSI Keywords and Synonyms

LSI keywords are words and phrases that are related to your main keyword, but not necessarily synonyms. They help Google understand the context and meaning of your content, and rank it for relevant searches.

For example, if your main keyword is “organic traffic”, some LSI keywords could be:

  • SEO
  • Search engine optimization
  • Google ranking
  • Keyword research
  • Content marketing
  • Link building

Using LSI keywords and synonyms in your title can help you rank for more variations of your main keyword, and attract more organic traffic.

But how do you find LSI keywords and synonyms?

There are several tools and methods you can use, such as:

  • Google’s autocomplete and related searches features
  • Google’s Keyword Planner or other keyword research tools
  • LSI Graph, a tool that generates LSI keywords based on your main keyword
  • Thesaurus.com, a tool that provides synonyms and antonyms for any word
  • Your own knowledge and common sense

Once you have a list of LSI keywords and synonyms, you need to use them in your title in a natural and relevant way.

Here are some examples of how to do that:

  • How to Boost Your Organic Traffic with SEO (Search Engine Optimization)
  • The Ultimate Guide to Organic Traffic: How to Rank Higher on Google
  • 10 Content Marketing Strategies to Increase Your Organic Traffic
  • How to Build Links and Drive More Organic Traffic to Your Website
  • Keyword Research 101: How to Find and Use the Best Keywords for Organic Traffic

Using LSI keywords and synonyms in your title can help you create more specific and catchy titles that match the search intent and expectations of your audience.

5. Use CoSchedule’s Headline Analyzer

CoSchedule’s Headline Analyzer is a free tool that helps you write better headlines. It analyzes your headline based on four factors: word balance, headline type, length, and sentiment.

Word balance refers to the use of common, uncommon, emotional, and power words in your headline. These words can affect how your headline appeals to your readers and influences their emotions.

Headline type refers to the format and structure of your headline, such as how-to, list, question, or guide. These types can affect how your headline communicates your value proposition and captures your readers’ attention.

Length refers to the number of words and characters in your headline. This can affect how your headline fits in the search results and social media platforms, and how readable and scannable it is.

Sentiment refers to the tone and emotion of your headline, such as positive, negative, or neutral. This can affect how your headline resonates with your readers and motivates them to click.

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The tool gives you a score from 0 to 100 for each factor, and an overall score for your headline. It also gives you suggestions and tips on how to improve your headline.

But how do you use CoSchedule’s Headline Analyzer?

The first step is to enter your headline in the tool and click on “Analyze Now”. The tool will then show you your headline score and analysis.

The second step is to review your headline analysis and see what you can improve. You can use the tool’s feedback and recommendations to make your headline more balanced, clear, concise, and compelling.

The third step is to test different variations of your headline and see how they affect your score and analysis. You can use the tool’s headline history and comparison features to see how your headlines perform against each other.

The fourth step is to choose the best headline for your content based on your score and analysis. You can also use your own judgment and intuition to make the final decision.

Using CoSchedule’s Headline Analyzer can help you write specific and catchy titles that optimize your SEO, social media, and email marketing performance.

6. Use Keywords.io to Find Long-Tail Keywords

Keywords.io is a free tool that helps you find long-tail keywords for your topic.

Long-tail keywords are phrases that consist of three or more words, and have lower competition and higher conversion rates than short-tail keywords.

For example, if your main keyword is “organic traffic”, some long-tail keywords could be:

  • How to get organic traffic to your website
  • Organic traffic vs paid traffic
  • Best organic traffic sources
  • Organic traffic growth strategies
  • Organic traffic case studies

Using long-tail keywords in your title can help you rank for more specific and relevant searches, and attract more qualified and interested visitors.

But how do you use Keywords.io to find long-tail keywords?

The first step is to enter your main keyword in the tool and select your language and country. The tool will then generate hundreds of long-tail keyword suggestions for your topic.

The second step is to filter and sort the keyword suggestions based on your preferences.

You can use the tool’s features to:

  • Exclude or include certain words or phrases in your keywords
  • Show or hide the search volume, CPC, and competition data for your keywords
  • Export or copy your keywords to a CSV or TXT file
  • Save or share your keywords with others

The third step is to choose the best long-tail keywords for your title based on your goals and audience. You can use the tool’s data and your own judgment to make the final decision.

Using Keywords.io can help you write specific and catchy titles that target long-tail keywords and increase your organic traffic.

7. Use BuzzSumo to Analyze the Most Popular Content in Your Niche

BuzzSumo is a tool that helps you analyze the most popular content in your niche based on social media shares, comments, and links.

It helps you discover what topics, headlines, and formats resonate with your audience and drive the most engagement.

For example, if your main keyword is “organic traffic”, some of the most popular content in your niche could be:

  • How I Increased My Organic Traffic by 652% in 7 Months
  • The Ultimate SEO Checklist: 75+ Actionable Steps to Increase Your Organic Traffic
  • How to Generate 10,000 Organic Visitors Per Month Using This Simple Strategy
  • 7 SEO Hacks to Boost Your Organic Traffic in 2020
  • How to Turn Your Organic Traffic into Loyal Customers

Using BuzzSumo to analyze the most popular content in your niche can help you write specific and catchy titles that match the trends and expectations of your audience.

But how do you use BuzzSumo to analyze the most popular content in your niche?

The first step is to enter your main keyword or topic in the tool and click on “Search”. The tool will then show you the most shared and linked content in your niche for the past year, month, week, or day.

The second step is to review the results and see what you can learn from them.

You can use the tool’s features to:

  • Filter the results by content type, date, language, country, domain, or word count
  • Sort the results by total engagement, Facebook engagement, Twitter engagement, Pinterest engagement, Reddit engagement, or number of links
  • View the headlines, snippets, images, and URLs of the content
  • Analyze the content’s performance on each social media platform
  • Analyze the content’s backlink profile and domain authority
  • Save or export the results to a CSV or Excel file

The third step is to use the insights and data from the tool to create your own title. You can use the tool’s suggestions and your own creativity to make your title more specific and catchy.

Using BuzzSumo can help you write specific and catchy titles that leverage the power of social media and viral content.

8. Use A/B Testing to Find the Best Title for Your Content

A/B testing is a method of comparing two or more versions of your title to see which one performs better. It helps you optimize your title for SEO, social media, and email marketing, and increase your click-through rate, traffic, and conversions.

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For example, if you have two versions of your title, such as:

  • How to Increase Your Organic Traffic in 10 Easy Steps
  • 10 Secret Ways to Skyrocket Your Organic Traffic

You can use A/B testing to see which one gets more clicks, shares, and leads.

But how do you use A/B testing to find the best title for your content?

The first step is to create two or more versions of your title based on your research and best practices. You can use tools like CoSchedule’s Headline Analyzer or Thrive Headline Optimizer to help you create and score your titles.

The second step is to test your titles on different platforms and channels, such as:

  • Google Search Console, a tool that helps you measure and improve your SEO performance
  • Facebook Ads, a tool that helps you create and run ads on Facebook and Instagram
  • Twitter Ads, a tool that helps you create and run ads on Twitter
  • Email Marketing, a tool that helps you create and send emails to your subscribers
  • Your own website, a tool that helps you display and track different versions of your title on your page

The third step is to measure and analyze the results of your tests. You can use tools like Google Analytics, Facebook Insights, Twitter Analytics, or your email marketing tool to track and compare the metrics of your titles, such as:

  • Impressions, the number of times your title was shown
  • Clicks, the number of times your title was clicked
  • CTR, the percentage of impressions that resulted in clicks
  • Shares, the number of times your title was shared on social media
  • Comments, the number of times your title received comments on social media
  • Links, the number of times your title received backlinks from other websites
  • Leads, the number of times your title generated leads or subscribers
  • Conversions, the number of times your title resulted in sales or sign-ups

The fourth step is to choose the best title for your content based on your results and goals. You can use the tool’s data and your own judgment to make the final decision.

Using A/B testing can help you write specific and catchy titles that optimize your content for different platforms and channels.

9. Use Your Own Voice and Personality

The last tip to write specific and catchy titles is to use your own voice and personality. Your voice and personality are what make your content unique and memorable, and what connect you with your audience.

Your voice and personality can reflect your:

  • Tone, the attitude and emotion you convey in your content
  • Style, the way you write and format your content
  • Values, the beliefs and principles you stand for in your content
  • Humor, the way you use jokes and sarcasm in your content
  • Story, the way you use anecdotes and experiences in your content

Using your own voice and personality in your title can help you write specific and catchy titles that express your brand identity and appeal to your target audience.

But how do you use your own voice and personality in your title?

The first step is to define your voice and personality based on your niche, audience, and goals. You can use tools like Voice and Tone or Brand Personality Quiz to help you find and describe your voice and personality.

The second step is to use words and phrases that match your voice and personality in your title. You can use tools like Power Thesaurus or RhymeZone to help you find and use words and phrases that suit your voice and personality.

The third step is to test and refine your title based on your feedback and results. You can use tools like A/B testing or headline analyzers to help you test and improve your title.

Using your own voice and personality can help you write specific and catchy titles that differentiate your content from the competition and build trust and loyalty with your audience.

Conclusion

Writing specific and catchy titles is not easy, but it’s not impossible either.

By following these 9 tips, you can create titles that attract more organic traffic, engagement, and conversions to your content.

Remember, your title is the first impression you make on your potential visitors, and the main factor that influences their decision to click on your page or not. So make it count.

Now it’s your turn.

What are some of the best titles you’ve seen or written?

How do you write specific and catchy titles for your content?

Share your thoughts and tips in the comments below. And don’t forget to share this article with your friends and colleagues.

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