Marketing

SEO is Dead: 10 Secrets to Organic Traffic

How to Rank Higher Without Relying on Outdated SEO Tactics

You’ve heard it before: SEO is dead.

But is it really?

Or is it just evolving?

If you’re still relying on outdated SEO tactics, such as keyword stuffing, link building, and meta tags, then you might as well bury your website in the graveyard of Google.

But if you want to rank high and drive organic traffic to your site, you need to adapt to the changing SEO landscape.

And that means focusing on the one thing that matters most: your audience.

In this article, I’ll reveal 10 secrets to organic traffic that don’t rely on SEO. These are proven strategies that will help you attract, engage, and convert your visitors into loyal customers.

Ready to learn more?

Let’s dive in.

What is Organic Traffic and How to Increase it for Beginners?

Organic traffic is the number of website visitors that come from unpaid search engine results. To increase your organic traffic, you need to optimize your website and content for search engines and users.

Here are some basic steps to follow:

1. Create Epic Content

The first secret to organic traffic is to create epic content.

What is epic content?

It’s content that is so valuable, so useful, so entertaining, that your audience can’t help but share it, link to it, and talk about it.

Epic content is not just a blog post or a video. It’s a comprehensive guide, a case study, a podcast, an infographic, a webinar, or anything else that provides immense value to your audience.

Epic content is not easy to create. It takes time, research, creativity, and skill. But it’s worth it.

Why?

Because epic content will help you:

  • Establish your authority and credibility in your niche.
  • Build trust and rapport with your audience.
  • Generate social media buzz and backlinks.
  • Increase your organic traffic and conversions

But how do you create epic content?

Here are some tips:

  1. Find a topic that your audience is interested in and that has high search volume.
  2. Do thorough keyword research and use long-tail keywords and LSI keywords.
  3. Do competitor analysis and see what kind of content is ranking well.
  4. Make your content better, longer, and more in-depth than your competitors.
  5. Use a catchy headline that grabs attention and sparks curiosity.
  6. Use subheadings, bullet points, images, videos, and other visual elements to break up your text and make it easy to read.
  7. Use the bucket brigade technique to keep your readers hooked and move them from one sentence to the next.
  8. Provide actionable tips, examples, and case studies to illustrate your points.
  9. Include a clear call to action at the end of your content.
  10. Promote your content on social media, email, and other channels

2. Optimize Your Site for Mobile

The second secret to organic traffic is to optimize your site for mobile.

Why?

Because mobile is the future of the web.

According to Statista, mobile devices accounted for 52.6% of global web traffic in 2019.

And that number is only going to grow.

Google knows this.

That’s why they introduced mobile-first indexing in 2018.

This means that Google uses the mobile version of your site for indexing and ranking.

So if your site is not mobile-friendly, you’re missing out on a huge opportunity to rank higher and drive more organic traffic.

But how do you optimize your site for mobile?

Here are some tips:

  1. Use a responsive design that adapts to different screen sizes and devices.
  2. Use a fast and reliable web host that ensures your site loads quickly.
  3. Use a caching plugin or a content delivery network (CDN) to reduce your server load and improve your site speed.
  4. Use a tool like Google PageSpeed Insights or GTmetrix to test your site speed and performance.
  5. Minify your CSS, JavaScript, and HTML files to reduce their size and improve your site speed.
  6. Optimize your images for web and use a tool like TinyPNG or Compress JPEG to compress them without losing quality.
  7. Use a tool like Google Mobile-Friendly Test or Bing Mobile Friendliness Test Tool to check if your site is mobile-friendly.
  8. Avoid using pop-ups, interstitials, or other elements that block your content or interfere with the user experience.
  9. Use a tool like Google Search Console or Bing Webmaster Tools to monitor your site’s mobile usability and fix any issues
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3. Leverage the Power of Video

The third secret to organic traffic is to leverage the power of video.

Video is one of the most engaging and popular forms of content on the web.

According to Cisco, video will account for 82% of global internet traffic by 2022.

And according to HubSpot, 54% of consumers want to see more video content from brands and businesses.

Video is also a great way to rank higher on Google.

Why?

Because Google loves video.

Google owns YouTube, the second largest search engine in the world.

And Google often displays video results on the first page of its search results.

But how do you leverage the power of video?

Here are some tips:

  1. Find a topic that your audience is interested in and that has high video potential.
  2. Do keyword research and use tools like YouTube Keyword Tool or VidIQ to find video keywords.
  3. Create a high-quality video that provides value, entertainment, or education to your audience.
  4. Use a catchy title, a compelling thumbnail, and a clear description for your video.
  5. Optimize your video for SEO by using your main keyword in your title, description, and tags.
  6. Upload your video to YouTube and other video platforms like Vimeo, Dailymotion, or Wistia.
  7. Embed your video on your website and blog posts.
  8. Promote your video on social media, email, and other channels.
  9. Encourage your viewers to like, comment, share, and subscribe to your video.

4. Build a Loyal Email List

The fourth secret to organic traffic is to build a loyal email list.

Email is one of the oldest and most effective forms of online marketing.

According to Campaign Monitor, email marketing has an average return on investment (ROI) of 4400%.

That means that for every $1 you spend on email marketing, you can expect to earn $44.

That’s impressive.

But email marketing is not just about making money.

It’s also about building relationships with your audience.

Email is a direct and personal way to communicate with your subscribers.

You can use email to:

  • Deliver value and useful information to your audience.
  • Educate your audience about your products or services.
  • Nurture your leads and move them along the sales funnel.
  • Increase your brand awareness and loyalty.
  • Drive more traffic to your website and blog posts.

But how do you build a loyal email list?

Here are some tips:

  1. Create a lead magnet that offers something valuable and relevant to your audience in exchange for their email address.
  2. Use a tool like OptinMonster or Thrive Leads to create an attractive and high-converting opt-in form.
  3. Place your opt-in form on your website, blog, landing page, or pop-up.
  4. Use a tool like Mailchimp or ConvertKit to manage your email list and send automated emails.
  5. Segment your email list based on your subscribers’ interests, behavior, and preferences.
  6. Send regular and consistent emails to your subscribers that provide value, entertainment, or education.
  7. Use a catchy subject line, a friendly tone, and a clear call to action for your emails.
  8. Test and optimize your emails for open rate, click-through rate, and conversion rate.

5. Harness the Power of Social Media

The fifth secret to organic traffic is to harness the power of social media.

Social media is a huge source of traffic for many websites and blogs.

According to Shareaholic, social media drives 31.24% of referral traffic to websites.

And according to Statista, there are 3.6 billion social media users worldwide.

That’s a lot of potential traffic for you.

But social media is not just about traffic.

It’s also about engagement.

Social media is a great way to interact with your audience, build relationships, and grow your brand.

You can use social media to:

  • Share your content and drive traffic to your website and blog posts.
  • Increase your brand awareness and reach.
  • Build trust and rapport with your audience.
  • Generate social proof and word-of-mouth.
  • Get feedback and insights from your audience.
  • Create a community and foster loyalty.
  • Increase your conversions and sales.

But how do you harness the power of social media?

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Here are some tips:

  1. Choose the right social media platforms for your niche and audience.
  2. Create a social media profile that reflects your brand and personality.
  3. Post relevant, valuable, and engaging content that resonates with your audience.
  4. Use hashtags, keywords, and tags to increase your visibility and reach.
  5. Use images, videos, and other visual elements to make your posts more appealing.
  6. Use tools like Buffer or Hootsuite to schedule your posts.
  7. Engage with your audience and respond to their comments, questions, and feedback.
  8. Encourage your audience to like, share, and comment on your posts.
  9. Collaborate with other influencers and brands in your niche and cross-promote your content.
  10. Use tools like BuzzSumo or Social Animal to find and share viral content in your niche.
  11. Use tools like Google Analytics or Facebook Insights to measure your social media performance and optimize your strategy.

6. Guest Post on Relevant Sites

The sixth secret to organic traffic is to guest post on relevant sites.

Guest posting is the process of writing and publishing an article on another website or blog in your niche.

Guest posting is a powerful way to:

  • Showcase your expertise and authority in your niche.
  • Build relationships with other bloggers and influencers in your industry.
  • Generate high-quality backlinks to your website.
  • Drive targeted traffic to your website and blog posts.
  • Increase your brand awareness and exposure.
  • Grow your email list and social media following.

But how do you guest post on relevant sites?

Here are some tips:

  • Find relevant and authoritative sites in your niche that accept guest posts.
  • Use tools like Ahrefs or Moz to check the domain authority, traffic, and backlink profile of the sites.
  • Read the guest posting guidelines and follow them carefully.
  • Pitch your guest post idea to the site owner or editor with a catchy headline and a brief outline.
  • Write a high-quality guest post that provides value, information, or entertainment to the site’s audience.
  • Include a bio and a link to your website or landing page at the end of your guest post.
  • Promote your guest post on social media, email, and other channels.
  • Engage with the site’s audience and respond to their comments and feedback.

7. Update and Repurpose Your Old Content

The seventh secret to organic traffic is to update and repurpose your old content.

Content creation is not a one-time thing.

It’s an ongoing process.

Your content needs to be updated and refreshed regularly to keep up with the changing trends, preferences, and algorithms.

Updating and repurposing your old content will help you:

  • Improve your SEO and ranking
  • Boost your traffic and conversions
  • Extend the lifespan and reach of your content
  • Provide more value and information to your audience
  • Save time and resources

But how do you update and repurpose your old content?

Here are some tips:

  1. Use tools like Google Analytics or Google Search Console to identify your top-performing and underperforming content.
  2. Update your old content with new information, data, statistics, examples, and images.
  3. Optimize your old content for SEO by using new keywords, meta tags, and internal links.
  4. Repurpose your old content into different formats, such as video, podcast, infographic, ebook, or webinar.
  5. Promote your updated and repurposed content on social media, email, and other channels.

8. Use Long-Tail Keywords

The eighth secret to organic traffic is to use long-tail keywords.

Long-tail keywords are keywords that are more specific, less competitive, and more relevant to your audience’s intent.

For example, look at these two keywords:

  • “shoes”.
  • “best running shoes for flat feet”.

The first keyword is a short-tail keyword. It’s very broad, very competitive, and very vague.

The second keyword is a long-tail keyword. It’s very specific, less competitive, and very clear.

Which keyword do you think will drive more organic traffic to your website?

The answer is the long-tail keyword.

Why?

Because long-tail keywords will help you:

  • Rank higher on Google and other search engines.
  • Attract more qualified and targeted traffic to your website.
  • Increase your click-through rate and conversion rate.
  • Match your audience’s search intent and expectations.
  • Reduce your bounce rate and improve your user experience.

But how do you use long-tail keywords?

Here are some tips:

  1. Use tools like Google Keyword Planner, Ubersuggest, or SEMrush to find long-tail keywords in your niche.
  2. Use tools like AnswerThePublic, Quora, or Reddit to find long-tail keywords based on your audience’s questions and problems.
  3. Use tools like Google Trends, BuzzSumo, or Exploding Topics to find long-tail keywords based on the latest trends and topics.
  4. Use long-tail keywords in your headlines, subheadings, content, meta tags, and URLs.
  5. Use long-tail keywords naturally and avoid keyword stuffing.

9. Create a Content Calendar

The ninth secret to organic traffic is to create a content calendar.

A content calendar is a plan that outlines what, when, and how you will create and publish your content.

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A content calendar will help you:

  • Organize and manage your content creation process.
  • Maintain a consistent and frequent publishing schedule.
  • Align your content with your goals and strategy.
  • Avoid content gaps and duplication.
  • Track and measure your content performance and results.

But how do you create a content calendar?

Here are some tips:

  1. Define your content goals and objectives.
  2. Identify your target audience and their needs, interests, and pain points.
  3. Conduct a content audit and inventory to assess your current content situation.
  4. Brainstorm content ideas and topics that match your audience’s intent and your goals.
  5. Use tools like Google Calendar, Trello, or CoSchedule to create and manage your content calendar.
  6. Assign roles and responsibilities to your content team members.
  7. Set deadlines and milestones for your content creation and publication.
  8. Review and update your content calendar regularly.

10. Analyze and Optimize Your Content Performance

The tenth and final secret to organic traffic is to analyze and optimize your content performance.

Content creation is not enough.

You need to measure and evaluate how your content is performing and how it is impacting your organic traffic.

Analyzing and optimizing your content performance will help you:

  • Understand what works and what doesn’t work for your content.
  • Identify your strengths and weaknesses and areas of improvement.
  • Discover new opportunities and insights for your content.
  • Make data-driven decisions and adjustments to your content strategy.
  • Improve your content quality, relevance, and effectiveness.

But how do you analyze and optimize your content performance?

Here are some tips:

  1. Use tools like Google Analytics, Google Search Console, or Bing Webmaster Tools to track and monitor your content metrics, such as traffic, ranking, bounce rate, time on page, and conversions.
  2. Use tools like Ahrefs, Moz, or Majestic to track and monitor your backlink profile, such as number, quality, and relevance of your backlinks.
  3. Use tools like BuzzSumo, Social Animal, or Social Blade to track and monitor your social media metrics, such as shares, likes, comments, and engagement.
  4. Use tools like Hotjar, Crazy Egg, or Mouseflow to track and monitor your user behavior, such as heatmaps, scroll maps, and click maps.
  5. Use tools like Google Optimize, Optimizely, or VWO to conduct A/B testing and experiments on your content elements, such as headlines, images, and call to actions.
  6. Use the data and insights from these tools to optimize your content for SEO, user experience, and conversions.

Conclusion

SEO is not dead.

It’s just changing.

And if you want to survive and thrive in the new SEO era, you need to adapt to these changes.

  • You need to focus on creating epic content that provides value, information, or entertainment to your audience.
  • You need to optimize your site for mobile, video, and social media.
  • You need to build a loyal email list and guest post on relevant sites.
  • You need to update and repurpose your old content and use long-tail keywords.
  • You need to create a content calendar and analyze and optimize your content performance.

These are the 10 secrets to organic traffic that don’t rely on SEO.

If you follow these secrets, you will be able to rank higher, drive more traffic, and grow your business.

But don’t take my word for it.

Try it for yourself and see the results.

Thank you for reading this article.

I hope you found it useful and interesting.

If you did, please share it with your friends and colleagues.

And don’t forget to subscribe to my newsletter for more tips and tricks on content marketing and SEO.

Until next time, happy content creation!

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