A Beginner’s Guide to Setting Up a New Google Ads Campaign

Google Ads is a digital advertising platform that has helped many businesses reach a wider audience and increase conversions. For business owners or digital marketers, creating a new campaign on Google Ads can be a major step toward maximizing the potential of online marketing. However, for those just starting out, this process might seem confusing. This article will walk you through the steps needed to create a new campaign on Google Ads in a simple and effective way.

Why Is Creating a New Campaign on Google Ads Important?

Before diving into practical steps, it’s important to understand why creating a new campaign on Google Ads is so essential. This platform allows you to target audiences more specifically using various methods, including keywords, location, and user behavior. It gives full control over who sees your ads and when they see them. As a result, ad campaigns become more efficient and relevant, ultimately helping to increase the Return on Investment (ROI) from your ad budget.

Additionally, Google Ads offers different types of campaigns that can be chosen based on your marketing goals. By selecting the right type of campaign, the allocated budget can be used most efficiently to achieve specific goals, such as increasing sales, generating new leads, or building brand awareness.

If you are just starting out and don’t yet have an account, check out our Complete Guide on How to Create a New Google Ads Account for Beginners, which will help you set up your account properly before launching your first campaign.

Steps to Create a New Campaign on Google Ads

1. Choose Your Campaign Goal

The first thing to do is select the campaign goal. In Google Ads, your campaign goal will affect how your ads are displayed and who sees them. To get started:

• Sign in to your Google Ads account.
• Click the “+ Campaign” button on the dashboard.
• Choose the goal that aligns with what you want to achieve. Whether you want to increase sales, collect leads, or boost brand awareness, pick the most relevant goal for your business.

Once the goal is chosen, Google Ads will guide you through the next steps based on the option you selected.

2. Select the Right Campaign Type

After setting the goal, the next step is to choose the campaign type. For example:

• If you want to reach audiences via search, select a Search campaign.
• If you prefer visual ads on various websites, select a Display campaign.
• For video promotions, select a Video campaign.

This step is crucial because each campaign type has a different ad format and can help achieve your goal in the most effective way.

3. Define Your Audience Targeting

At this point, define who will see your ads. Google Ads offers very detailed targeting options. Here’s how to target your audience:

• Keywords: Choose relevant keywords related to your product or service. For instance, if selling sports shoes, you might choose keywords like “best running shoes” or “men’s sports shoes.”
• Geographical Location: Decide where your audience is located. You can target by country, city, or even a specific radius around a physical store.
• Demographics: Set the age range, gender, or income level of your target audience.
• Interests and Behaviors: Choose audiences based on their interests, such as people interested in sports or online shopping.

This step helps focus the campaign on those most likely to be interested in your products or services.

4. Set Your Budget and Bidding Strategy

Next, it’s time to set your ad budget. To proceed:

• Determine the daily budget you want to allocate for the campaign. For example, if you want to spend $10 per day, set your daily budget to $10.
• Choose a bidding strategy. If you’re new to Google Ads, it’s easier to select Maximize Conversions, which automatically optimizes bids to get the best results based on your budget.

Google Ads will provide recommendations for budget and bidding, but make sure your budget aligns with the campaign goals and the size of your business.

5. Create Engaging and Relevant Ads

When creating your ads, make sure the messaging is clear and appealing. If you’re running a Search campaign:

• Create a headline that highlights the benefits of your product or service.
• Write a description that explains what sets your business apart from competitors.
• Include a clear call-to-action, like “Buy Now” or “Learn More.”

If you’re running a Display or Video campaign, make sure your visuals or videos showcase the product in an eye-catching way. It’s important to create ads that are not only relevant but also visually engaging to grab the audience’s attention.

6. Monitor and Optimize the Campaign Regularly

After your campaign is live, the next step is to monitor its performance. Google Ads provides detailed data such as:

• Clicks: How many people clicked on the ad?
• Impressions: How often was the ad shown?
• Conversions: How many people took the desired action, such as making a purchase or filling out a form?

If the campaign isn’t yielding the desired results, make adjustments like:

• Change keywords: Try new, more relevant keywords.
• Adjust budget: If you have more budget, consider increasing it to reach a wider audience.
• Refine ads: The messaging in the ad might need to be adjusted to be more compelling.

Google Ads also offers automatic recommendations to help improve the campaign. Use the data and insights available to optimize each aspect of the campaign for better results.

By following these steps systematically, your Google Ads campaign will be easier to manage, and the desired results will come more quickly. Each step provides an opportunity to fine-tune the ad to the right audience and achieve your goals in a more efficient way.

Additionally, if you’re looking to get even more out of your Google Ads campaigns, you may consider using special promotions. For more information on how to make the most of Google Ads’ discounts and free credits, check out our article on How to Use Google Ads Offer Codes for Discounts and Free Credits: A Simple Guide for Beginners.