Getting Paid $500/Month Online by Managing Pinterest Accounts
Real Opportunity or Just Hype?
Nowadays, the opportunities for online work are more diverse than ever. One trending opportunity is managing Pinterest accounts for clients or businesses and earning up to $500 per month.
But is this really a viable opportunity or just overblown hype?
Let’s take a closer look.
What is Pinterest and Why is it Important for Businesses?
Pinterest is a visual-based platform where users can discover ideas, inspiration, or products through images or short videos.
With over 400 million active monthly users, Pinterest has become a strategic platform for marketing, especially for businesses that sell visually appealing products like fashion, home décor, or food.
Businesses use Pinterest to:
- Drive website traffic. Every pin (image) can be linked back to a website.
- Increase brand awareness. Eye-catching visuals can strengthen a brand’s identity.
- Boost sales. Pinterest is known as a platform where users shop, not just scroll through like other social media platforms.
Because of these benefits, many businesses are looking for skilled individuals to manage their Pinterest accounts. That’s where this opportunity lies.
Responsibilities of a Pinterest Account Manager
Managing a Pinterest account isn’t just about creating pins and hoping users engage with them. It requires specific skills.
Here are some primary tasks:
- Keyword Research. Like SEO on Google, Pinterest also requires keyword optimization to make pins easier to find.
- Creating Visual Content. Pins must be visually appealing, often created using tools like Canva.
- Scheduling Posts. Consistency is key. Tools like Tailwind help automate pin scheduling.
- Analyzing Performance. Monitoring metrics like clicks, saves, and impressions to evaluate strategies.
- Engaging with Users. This involves responding to comments or saving pins from other accounts.
- Creating and Managing Group Boards. Group boards allow multiple users to contribute pins, boosting reach.
- Influencer Collaboration Strategies. Contacting and collaborating with Pinterest influencers to promote clients’ pins or products.
- Optimizing Old Pins. Updating descriptions, images, or links on old pins to keep them relevant and appealing.
Skills Needed to Succeed
To succeed as a Pinterest account manager, you’ll need the following skills:
- Understanding Pinterest’s Algorithm. Knowing how Pinterest’s algorithm works will help you optimize pins to appear in search results and user feeds.
- Basic Graphic Design. Proficiency with tools like Canva or Adobe to create attractive, professional-looking pins is crucial.
- Keyword Research and Pinterest SEO Skills. You should be able to find the right keywords to reach your target audience.
- Knowledge of Management Tools. Mastering tools like Tailwind for scheduling and performance analysis can boost efficiency.
Earning Opportunities from Managing Pinterest Accounts
Managing Pinterest accounts opens up numerous opportunities for individuals looking to work online.
Businesses, especially those in fashion, home décor, and handmade products, need a strong presence on this platform. This need is growing alongside the increasing number of Pinterest users each year.
A Pinterest account manager’s responsibilities go beyond just posting content. They also ensure that clients’ accounts grow both organically and through paid promotions. With fees ranging from $200 to $500 per account, a freelancer could manage multiple accounts to boost their income.
Services You Can Offer
If you’re planning to offer Pinterest account management services, here are some options:
- Pinterest Profile Optimization. Creating an appealing bio, choosing board names that match the target audience, and ensuring all profile elements reflect the client’s brand.
- Creating Visual Content (Pins). Designing eye-catching pins using tools like Canva or Photoshop.
- Keyword Research and Pin Scheduling. Finding relevant keywords to reach a wider audience and scheduling pins consistently using tools like Tailwind.
- Pinterest Marketing Strategies. Developing paid promotion (Pinterest Ads) and organic strategies to increase engagement and traffic.
Types of Clients
- Small to Medium-Sized Businesses. Many small businesses want to expand their reach on Pinterest but lack the time or skills to manage their accounts.
- Popular Niches: Fashion, Food, DIY, and Travel. These niches thrive on Pinterest as it’s a go-to platform for inspiration in these categories.
- Bloggers and Online Store Owners. Bloggers often use Pinterest to drive traffic to their sites, while online store owners aim to attract buyers through appealing product visuals.
Pricing Models
There are two common pricing models for Pinterest account managers:
- Hourly Rate. Managers can charge $15 to $50 per hour depending on their experience and skills.
- Package Rate. Packages usually include profile optimization, a set number of pins, and monthly analytics. These are priced between $200 and $500 per month.
Example Calculation:
If a freelancer manages three clients’ accounts at $300 each per month, their monthly earnings would be $900. Adding more clients or extra services like paid promotions can significantly increase this income.
How to Start Your Career as a Pinterest Account Manager
If you’re interested in starting a career in this field, follow these steps:
- Learn Pinterest. Understand how the platform works. Many free and paid courses cover Pinterest marketing.
- Sharpen Your Design Skills. Pinterest is a visual platform, so learning tools like Canva is essential.
- Build a Portfolio. A solid portfolio is key to attracting clients. Start by showcasing results from your own account or a dummy account.
- Create a Dummy Account for Practice. If you lack experience, create a dummy account and test various strategies to boost engagement and traffic. Use this as your portfolio.
- Show Real Results. Clients trust data and concrete results, like increased website traffic or sales.
- Offer Services on Freelance Platforms. Sign up on platforms like Upwork, Fiverr, or use social media to promote your services.
- Build Relationships with Your First Client. A good relationship with your first client is crucial. Ask for testimonials or reviews to enhance your credibility for future clients.
Can You Really Earn $500/Month?
Yes, absolutely! However, some factors affect this:
- Skills. If you’ve mastered Pinterest SEO, graphic design, and analytics, clients will pay more.
- Experience. Beginners might start at $200–$300/month, but with a solid portfolio, $500+ is achievable.
- Market. Clients from developed countries like the US, UK, or Australia often pay higher rates.
Many freelancers on platforms like Upwork, Fiverr, or LinkedIn offer Pinterest account management services. If you can demonstrate real results, the opportunities are vast.
Challenges You Might Face
Before diving in, it’s important to understand some challenges:
- High Competition. Many freelancers offer similar services, especially in countries like the Philippines known for affordable labor.
- Time and Dedication. Effective Pinterest account management takes time. You need to consistently create content and analyze data.
- Algorithm Changes. Like other platforms, Pinterest frequently updates its algorithm. You’ll need to stay informed and adapt.
FAQs
- Is Pinterest only effective for certain niches?
No. While Pinterest is popular for fashion, DIY, and travel, businesses in other niches, like tech and health, are also using it to reach visual audiences. - How long does it take to see real results from Pinterest account management?
Significant results typically appear within 3–6 months of consistent strategy execution, especially for organic traffic. - Is paid promotion on Pinterest as effective as on other platforms?
Paid promotions on Pinterest can be more effective for visual products since users come to the platform with the intent to find inspiration and shop. - Do Pinterest managers need to work full-time?
Not necessarily. Many managers work part-time and handle multiple accounts simultaneously with the help of management tools like Tailwind. - How do you measure the success of Pinterest account management?
Success is measured through metrics like traffic to the website, increased engagement (clicks, saves), and conversions, such as sales or email signups.
Final Thoughts
In my opinion, this is an exciting opportunity, especially for those looking to start an online career with minimal investment.
However, don’t fall for claims of instant success. Earning $500 per month won’t happen overnight. You’ll need to develop your skills, build a portfolio, and earn clients’ trust.
For those serious about this, it’s more than just hype.
With hard work and the right strategies, managing Pinterest accounts can become a steady source of income. But for those seeking a shortcut, this might not be the right fit.
Are you skilled in writing captions and want to earn money? Read the guide on earning $20 by writing Instagram captions.