Marketing

How to Turn Your Videos Into Marketing Content

Learn the basics of video marketing, from planning and scripting to editing and publishing.

You’ve probably heard that video is one of the most powerful forms of marketing content.

According to a recent report by HubSpot, 86% of businesses use video as a marketing tool, and 93% of marketers say that video is an important part of their strategy.

But how do you turn your videos into marketing content that attracts, engages, and converts your audience?

That’s what you’re going to learn in this article. You’ll discover:

  • The benefits of using video as a marketing tool
  • The types of videos you can create for different purposes and platforms
  • The best practices for creating and optimizing your videos
  • The tools and resources you can use to make your video creation process easier and faster

By the end of this article, you’ll have a clear idea of how to turn your videos into marketing content that works for your business.

So, let’s get started.

Why Use Video as a Marketing Tool?

Video is not just a nice-to-have option for your marketing strategy. It’s a must-have.

Here are some of the benefits of using video as a marketing tool:

  • Video increases your reach and visibility. Video is one of the most consumed and shared types of content on the internet. According to Cisco, video will account for 82% of all internet traffic by 2022. By creating and distributing video content, you can reach more people and grow your online presence.
  • Video boosts your engagement and retention. Video is more engaging and memorable than text or images. According to a study by Wistia, viewers retain 95% of a message when they watch it in a video, compared to 10% when they read it in text. By using video, you can capture your audience’s attention and make them remember your message.
  • Video enhances your credibility and trust. Video allows you to showcase your personality, expertise, and value proposition in a more authentic and human way. According to a survey by Brightcove, 53% of consumers say that watching a video makes them more likely to buy from a brand. By using video, you can build rapport and trust with your prospects and customers.
  • Video improves your conversion and sales. Video is not only good for awareness and engagement, but also for action and results. According to a report by Animoto, 64% of consumers say that watching a video on a product page makes them more likely to buy it. By using video, you can persuade your audience to take the next step in your marketing funnel.
See also  Current TikTok Trends: What’s Taking Over Your Feed in 2024?

As you can see, video is a powerful marketing tool that can help you achieve your business goals. But how do you create video content that works for your audience and your brand?

What Types of Videos Can You Create?

There are many types of videos you can create for different purposes and platforms.

Here are some of the most common and effective ones:

  • Explainer videos. These are short videos that explain your product, service, or idea in a simple and engaging way. They are great for introducing your brand, educating your audience, and generating interest. You can use explainer videos on your website, landing pages, social media, or email campaigns.
  • Testimonial videos. These are videos that feature your happy customers or clients sharing their positive experiences and results with your product or service. They are great for building social proof, credibility, and trust. You can use testimonial videos on your website, sales pages, social media, or email campaigns.
  • Demo videos. These are videos that show how your product or service works in action. They are great for showcasing your features, benefits, and value proposition. You can use demo videos on your website, product pages, social media, or email campaigns.
  • Tutorial videos. These are videos that teach your audience how to do something related to your product, service, or niche. They are great for providing value, solving problems, and establishing authority. You can use tutorial videos on your website, blog, social media, or email campaigns.
  • Live videos. These are videos that you broadcast in real-time to your audience. They are great for creating a sense of urgency, exclusivity, and interactivity. You can use live videos on platforms like Facebook, Instagram, YouTube, or LinkedIn to host Q&A sessions, interviews, webinars, events, or behind-the-scenes content.

These are just some of the types of videos you can create for your marketing strategy.

You can also experiment with other formats, such as animation, storytelling, humor, or emotion, depending on your brand voice and audience preferences.

How to Create and Optimize Your Videos?

Creating and optimizing your videos is not as hard as it may seem.

You don’t need a professional studio, equipment, or skills to produce quality video content. You just need to follow some best practices and use some tools and resources.

See also  Viral Rock Paper Scissors Video: What Makes It a Sensation?

Here are some tips to help you create and optimize your videos:

  • Plan your video. Before you start filming, you need to have a clear idea of what your video is about, who it is for, and what you want to achieve with it. You need to define your goal, audience, message, and call to action. You also need to create a script and a storyboard to outline your video content and structure.
  • Record your video. Once you have your plan ready, you can start recording your video. You can use your smartphone, webcam, or camera to capture your footage. You can also use a microphone, tripod, and lighting to improve your audio and video quality. You don’t need to be perfect, but you need to be clear, confident, and authentic.
  • Edit your video. After you have your footage, you can edit your video to make it more engaging and effective. You can use a video editing software or app to trim, crop, splice, add transitions, effects, music, text, and more. You can also use a video optimization tool to compress, resize, and format your video for different platforms and devices.
  • Publish and promote your video. Once you have your video ready, you can publish and promote it to reach your target audience. You can upload your video to your website, blog, social media, email, or other platforms. You can also optimize your video title, description, tags, thumbnail, and captions to improve your SEO and accessibility. You can also use paid ads, influencers, or partnerships to boost your video exposure and reach.

What Tools and Resources Can You Use?

Creating and optimizing your videos can be easier and faster if you use some tools and resources.

Here are some of the tools and resources you can use to make your video creation process smoother and simpler:

  • Video creation tools. These are tools that help you create your video content from scratch or from templates. Some examples are Lumen5, Animoto, Biteable, InVideo, and Powtoon. These tools allow you to create various types of videos, such as explainer, testimonial, demo, or tutorial videos, using drag-and-drop features, stock footage, music, text, and more.
  • Video editing tools. These are tools that help you edit your video content to make it more engaging and effective. Some examples are Adobe Premiere Pro, Final Cut Pro, iMovie, Filmora, and Kinemaster. These tools allow you to edit your video footage, add transitions, effects, music, text, and more, using advanced or simple features, depending on your skill level and needs.
  • Video optimization tools. These are tools that help you optimize your video content for different platforms and devices. Some examples are HandBrake, Clipchamp, Cloudinary, and Kapwing. These tools allow you to compress, resize, and format your video files, to reduce their size and improve their loading speed and quality.
  • Video hosting platforms. These are platforms that help you host, store, and stream your video content online. Some examples are YouTube, Vimeo, Wistia, and Vidyard. These platforms allow you to upload, manage, and distribute your video content, as well as track and analyze your video performance and metrics.
  • Video marketing resources. These are resources that help you learn more about video marketing and get inspired by other video creators. Some examples are HubSpot Video Marketing Course, Wistia Learning Center, Animoto Video Marketing Blog, and YouTube Creator Academy. These resources provide you with valuable tips, guides, examples, and best practices for creating and optimizing your video content.
See also  Juju on That Beat: The Viral Dance That Shook the World

Conclusion

Video is a powerful marketing tool that can help you reach, engage, and convert your audience.

By following the steps and tips in this article, you can turn your videos into marketing content that works for your business.

You can start by choosing the type of video that suits your purpose and platform, then plan, record, edit, optimize, publish, and promote your video content, using the tools and resources we’ve recommended.

Remember, video marketing is not a one-time thing. It’s a continuous process that requires testing, learning, and improving.

So, don’t be afraid to experiment, get feedback, and refine your video strategy.

Now, it’s your turn.

What type of video are you going to create next?

Let us know in the comments below.


References:

  • What Video Marketers Should Know in 2023, According to Wyzowl Research – https://blog.hubspot.com/marketing/state-of-video-marketing-new-data
  • Cisco Annual Internet Report (2018–2023) White Paper – https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-741490.html

Leave a Reply and Create a Backlink

Back to top button

Discover more from Free Money

Subscribe now to keep reading and get access to the full archive.

Continue reading