How AI is Changing the Way We Search With Our Voice Results 2024

The Rise of Voice Assistants and Natural Language Processing

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Voice search is not a new phenomenon.

We have been using it for years to ask questions, get directions, play music, and more.

But in 2024, voice search is more than just a convenient feature. It is a powerful tool that leverages artificial intelligence (AI) to provide us with better, faster, and more personalized results.

In this article, you will discover how AI is revolutionizing voice search and what it means for your online presence. You will also learn some tips on how to optimize your website for voice search and stay ahead of the competition.

What is AI and how does it work with voice search?

AI is the ability of machines to perform tasks that normally require human intelligence, such as understanding language, recognizing images, and learning from data.

AI is behind many of the innovations that we use every day, such as Google Maps, Netflix, and Spotify.

Voice search is one of the applications of AI that has seen significant improvements in recent years.

Voice search is the process of using your voice to ask a question or make a request to a device, such as a smartphone, a smart speaker, or a car. Voice search uses natural language processing (NLP) to analyze your voice and understand your intent.

It then uses machine learning (ML) to find the best answer or action for you, based on your previous behavior, preferences, and context.

Voice search is becoming more popular and more accurate, thanks to the advances in AI.

According to a report by Juniper Research, voice-based ad revenue could reach $19 billion by 2024, as more people use voice assistants to search, shop, and interact online. Voice search is also expected to account for 50% of all searches by 2024, according to Comscore.

How does AI impact voice search results?

AI impacts voice search results in several ways, such as:

Providing more relevant and personalized results. AI can use your location, device, history, and preferences to tailor the results to your needs and interests. For example, if you ask for the best pizza place near you, AI will consider your location, the time of day, the ratings and reviews, and your previous orders to suggest the most suitable option for you.
Providing more conversational and natural results. AI can use natural language generation (NLG) to create responses that sound human and natural, rather than robotic and scripted. For example, if you ask for the weather forecast, AI will not just give you the numbers, but also add some commentary and context, such as “It’s going to be sunny and warm today, with a high of 28 degrees. You might want to wear sunscreen and sunglasses.”
Providing more visual and interactive results. AI can use computer vision and augmented reality (AR) to enhance the results with images, videos, and animations. For example, if you ask for a recipe, AI will not just give you the ingredients and instructions, but also show you a video of how to prepare it, or even overlay the steps on your kitchen counter with AR.

How can you optimize your website for voice search?

Voice search is different from traditional text-based search, and it requires a different approach to optimization.

Here are some tips on how to optimize your website for voice search in 2024:

Use long-tail keywords and phrases. Voice search queries are usually longer and more specific than text-based queries, as people tend to use natural and conversational language when speaking. Therefore, you should use long-tail keywords and phrases that match the way people talk and ask questions. For example, instead of using “AI voice search”, you could use “how AI impacts Google voice search results in 2024”.
Use schema markup and structured data. Schema markup and structured data are code snippets that help search engines understand the content and context of your website. They can also help you rank for featured snippets, which are the boxes that appear at the top of the search results and provide a quick answer to a query. Featured snippets are especially important for voice search, as they are often used by voice assistants to provide the results. For example, if you ask “who is the president of Indonesia”, you will get a featured snippet with the name, photo, and brief bio of the president.
Use FAQ pages and blog posts. FAQ pages and blog posts are great ways to provide answers to common questions that your audience might have. They can also help you rank for voice search, as they often match the format and intent of voice queries. For example, if you have a FAQ page or a blog post that answers “how AI impacts Google voice search results in 2024”, you have a higher chance of appearing in the voice search results for that query.
Optimize for mobile and speed. Most voice searches are done on mobile devices, so you need to make sure that your website is mobile-friendly and fast-loading. You can use tools like Google’s Mobile-Friendly Test and PageSpeed Insights to check and improve your website’s performance on mobile devices. A mobile-friendly and fast website will not only help you rank better for voice search, but also improve your user experience and conversions.