A Relaxed and Easy Guide to Using Google Ads Manager Account

How to use Google Ads Manager Account? Here’s a step-by-step guide:

1. Creating a Manager Account

Go to the Google Ads Manager Account sign-up page. Then, click “Create a manager account”. Enter the requested information:

• Email display name: The email address for login.
• Account name: A name for the manager account (this can be a business name or any name).
• How the account will be used: Select “To manage other people’s accounts” if representing an agency or “To manage my accounts” if it is a business account.
• Billing country: Select the country where the business is located.
• Time zone: Choose the desired time zone for reports and billing.
• Currency: Select the currency to be used for all managed accounts. (Important: Currency CANNOT be changed after the account is created).
• Click “Explore your account”.

2. Linking Existing Google Ads Accounts to the Manager Account

• Sign in to the Google Ads Manager Account.
• In the left-hand menu, click Accounts.
• Click the plus (+) button.
• Select Link existing account.
• Enter the Customer ID of the Google Ads accounts to be linked. Up to 20 Customer IDs can be entered at once.
• Click Send Request.
• The owners of the Google Ads accounts to be linked will receive a notification email. Approval is necessary to complete the linking process.

3. Creating New Google Ads Accounts from the Manager Account (Optional)

• Sign in to the Google Ads Manager Account.
• In the left-hand menu, click Accounts.
• Click the plus (+) button.
• Select Create new account.
• Choose the type of account to be created:
  • Google Ads account: A standard Google Ads account.
  • Smart Campaign account: A more simplified account for easier campaign management.
• Fill in the necessary information for the new account, such as account name, country, time zone, and currency.
• Click Save and continue.
• Set up billing information for the new account.

4. Managing Accounts in the Manager Account Dashboard

Account Page

• Performance: Provides an overview of the performance of all accounts or specific accounts. Metrics such as clicks, impressions, CTR, cost, and conversions are viewable.
• Recommendations: Displays recommendations from Google to improve campaign performance in managed accounts.
• Budgets: Used to manage the budgets of managed accounts and view budget performance.
• Management: Used to manage accounts and sub-accounts, including creating a hierarchical account structure.

Navigation

• Left Menu: The main menu for accessing various features and sections of the manager account.
• Account Picker: At the top, the name of the currently used manager account is visible. Click here to switch between managed accounts.
• Search Bar: Search for a specific account by name, customer ID, or other information.

5. Granting User Access to the Manager Account

• Sign in to the Google Ads Manager Account.
• In the left-hand menu, click Tools & Settings (the wrench icon).
• Under “Setup,” click Access and security.
• Click the plus (+) button.
• Enter the email address of the user to be invited.
• Choose the appropriate access level:
  • Email only: Can receive email notifications.
  • Read only: Can view reports and account information but cannot make changes.
  • Billing: Can manage billing information and documents.
  • Standard: Can view and edit campaigns and manage most aspects of the account.
  • Admin: Has full access to the account, including the ability to add and remove users.
• Click Send Invitation.
• The user will receive an invitation email and must accept it to gain access.

6. Using Other Features

• Reporting: Create custom reports to track performance across all accounts or specific accounts. Schedule reports to be sent automatically.
• Scripts: Automate common tasks using JavaScript.
• Automated Rules: Create rules to make automatic changes to campaigns based on predefined criteria.
• Shared Library: Manage negative keyword lists, shared budgets, and shared bidding strategies across multiple accounts.

Things to Remember:

• Before linking or creating accounts, plan a logical and organized manager account structure.
• Use consistent naming conventions for accounts and campaigns for easy identification.
• After understanding the basics, learn advanced features like scripts, automated rules, and shared bidding strategies.

Additional Information

What is a Google Ads Manager Account (MCC)?

A Google Ads Manager Account (formerly known as My Client Center or MCC) is a powerful tool for managing multiple Google Ads accounts. It is commonly used by advertising agencies, digital marketing professionals, and large businesses that manage many accounts.

Benefits of Using a Google Ads Manager Account

• Centralized Management: Manage multiple Google Ads accounts from a single dashboard.
• Efficient Access: Quickly switch between accounts without repeated logins and logouts.
• Consolidated Reporting: Easily view performance across all accounts or specific accounts.
• Managed User Permissions: Grant different access levels to other users.
• Consolidated Billing: Receive one monthly invoice for all managed accounts.

By following the guide above, one can start using a manager account and utilize all its features. Further questions are welcome. Hopefully, this information provides clear guidance!