Marketing

The Ultimate Guide to Email Blasts (2024 Edition)

The 6-Step Process to Sending Email Blasts that Work in 2024

Email blasts are one of the most powerful and cost-effective ways to reach your audience, promote your brand, and grow your business.

But how do you create and send email blasts that actually work?

In this ultimate guide, you’ll learn everything you need to know about email blasts, from what they are and why they matter, to how to design, write, and optimize them for maximum results.

By the end of this guide, you’ll be able to:

  1. Define your email blast goals and audience
  2. Choose the best email marketing software and tools
  3. Craft catchy subject lines and engaging content
  4. Use the bucket brigade technique to keep readers hooked
  5. Avoid spam filters and common email blast mistakes
  6. Track and measure your email blast performance and ROI

Ready to blast off?

Let’s get started!

What is an email blast?

An email blast, also known as a mass email, bulk email, or broadcast email, is a single email message that is sent to a large number of recipients at once.

The purpose of an email blast is to deliver a specific message or offer to a targeted audience, and to elicit a desired action or response from them.

Email blasts are different from email campaigns, which are a series of emails that are sent over a period of time, usually with a specific goal or theme.

Email campaigns are meant to nurture relationships with subscribers, while email blasts are meant to create a broad impact with a single message.

Some examples of email blasts are:

  • New product or service announcements
  • Promotions or sales
  • Newsletters or updates
  • Event invitations or reminders
  • Surveys or feedback requests

Email blasts can be used for various purposes, such as:

  • Generating leads or sales
  • Increasing brand awareness or loyalty
  • Educating or informing subscribers
  • Driving traffic to your website or blog
  • Building trust or authority

Why are email blasts important?

Email blasts are important because they can help you achieve your marketing and business goals in a fast and efficient way.

Email marketing is one of the most effective digital marketing channels, with an average return on investment (ROI) of $42 for every $1 spent.

Email blasts can help you:

  • Reach a large and targeted audience: Email is the most popular online activity, with over 4 billion users worldwide. By sending email blasts, you can reach a huge number of potential customers who are interested in your niche, product, or service.
  • Communicate your value proposition: Email blasts allow you to showcase your unique selling point, benefits, and features to your audience, and to persuade them to take action. You can use email blasts to demonstrate how you can solve their problems, fulfill their needs, or satisfy their desires.
  • Build relationships with your subscribers: Email blasts can help you establish and maintain a connection with your subscribers, by providing them with valuable and relevant content, offers, and information. You can use email blasts to show your personality, voice, and values, and to make your subscribers feel appreciated and valued.
  • Increase conversions and sales: Email blasts can help you drive more conversions and sales, by creating a sense of urgency, scarcity, or exclusivity, and by providing clear and compelling calls to action. You can use email blasts to entice your subscribers to click, sign up, buy, or any other action that you want them to take.

How to send an effective email blast?

Sending an effective email blast is not as simple as hitting the “send” button.

It requires careful planning, execution, and optimization.

Here are the steps you need to follow to send an email blast that works:

1. Define your email blast goals and audience

The first step to sending an email blast is to define your goals and audience.

You need to have a clear idea of what you want to achieve with your email blast, and who you want to reach.

Your goals should be specific, measurable, achievable, relevant, and time-bound (SMART).

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For example, your goal could be to generate 100 new leads, increase sales by 10%, or get 50 sign-ups for your webinar, within a month.

Your audience should be segmented based on their characteristics, behaviors, preferences, or needs. For example, you could segment your audience by demographics, location, interests, purchase history, or engagement level.

By defining your goals and audience, you can:

  • Align your email blast with your overall marketing and business objectives
  • Create a relevant and personalized message for your subscribers
  • Measure and evaluate your email blast performance and success

2. Choose the best email marketing software and tools

The next step to sending an email blast is to choose the best email marketing software and tools.

You need to have a reliable and user-friendly platform that can help you create, send, and manage your email blasts.

Your email marketing software should have the following features:

  • Email list management: You should be able to import, export, segment, and clean your email list easily and securely.
  • Email design and editor: You should be able to create and edit your email blast using a drag-and-drop interface, templates, or HTML code.
  • Email deliverability and spam compliance: You should be able to send your email blast to your subscribers’ inboxes, without getting blocked or marked as spam.
  • Email testing and preview: You should be able to test and preview your email blast on different devices, browsers, and email clients, before sending it.
  • Email analytics and reporting: You should be able to track and measure your email blast performance, such as open rate, click-through rate, bounce rate, conversion rate, and ROI.

Some of the best email marketing software and tools in 2024 are:

  • Mailchimp: A popular and versatile email marketing platform that offers a free plan for up to 2,000 contacts and 10,000 emails per month.
  • Constant Contact: A powerful and easy-to-use email marketing platform that offers a 60-day free trial and a 30-day money-back guarantee.
  • AWeber: A trusted and affordable email marketing platform that offers a free plan for up to 500 contacts and 3,000 emails per month.
  • ConvertKit: A sophisticated and flexible email marketing platform that offers a free plan for up to 1,000 contacts and unlimited emails per month.
  • Mailmodo: A revolutionary and innovative email marketing platform that allows you to create and send interactive and AMP emails that boost engagement and conversions.

3. Craft catchy subject lines and engaging content

The third step to sending an email blast is to craft catchy subject lines and engaging content.

You need to have a captivating and compelling message that can grab your subscribers’ attention and persuade them to open, read, and act on your email blast.

Your subject line should be:

  • Short and sweet: Your subject line should be no more than 50 characters, to avoid getting cut off or ignored.
  • Clear and specific: Your subject line should be clear about what your email blast is about, and what your subscribers can expect from it.
  • Relevant and personalized: Your subject line should be relevant to your subscribers’ interests, needs, or problems, and personalized with their name, location, or other details.
  • Curious and enticing: Your subject line should spark curiosity and entice your subscribers to open your email blast, by using questions, numbers, emojis, or power words.

Some examples of catchy subject lines are:

  • How to send an email blast that works (2024 edition)
  • You’re invited to our exclusive email marketing webinar
  • Last chance to save 50% on our best-selling products
  • What if you could double your email open rate in 30 days?
  • [Name], you won’t believe what we have for you

Your content should be:

  • Short and simple: Your content should be concise and easy to read, using short paragraphs, bullet points, and subheadings.
  • Clear and specific: Your content should be clear about what your email blast is about, and what your subscribers need to do next.
  • Relevant and personalized: Your content should be relevant to your subscribers’ interests, needs, or problems, and personalized with their name, location, or other details.
  • Curious and enticing: Your content should spark curiosity and entice your subscribers to read your email blast, by using stories, statistics, testimonials, or images.

Some examples of engaging content are:

Hi [Name],

Do you want to learn how to send an email blast that works in 2024?

Email blasts are one of the most powerful and cost-effective ways to reach your audience, promote your brand, and grow your business.

But how do you create and send email blasts that actually work?

In this ultimate guide, you’ll learn everything you need to know about email blasts, from what they are and why they matter, to how to design, write, and optimize them for maximum results.

By the end of this guide, you’ll be able to:

  • Define your email blast goals and audience
  • Choose the best email marketing software and tools
  • Craft catchy subject lines and engaging content
  • Use the bucket brigade technique to keep readers hooked
  • Avoid spam filters and common email blast mistakes
  • Track and measure your email blast performance and ROI

Ready to blast off? Click here to download your free guide now.

Cheers,

[Your name]

4. Use the bucket brigade technique to keep readers hooked

The fourth step to sending an email blast is to use the bucket brigade technique to keep readers hooked.

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You need to have a smooth and captivating writing style that can make your subscribers want to read more and more.

The bucket brigade technique is a copywriting method that uses transitional words and phrases to connect one sentence to another, and to create a sense of curiosity and anticipation in your readers.

The term bucket brigade comes from the old-fashioned way of putting out fires, where people would form a human chain and pass buckets of water from one person to another.

Similarly, the bucket brigade technique helps you pass your message from one sentence to another, and from one paragraph to another, without losing your readers’ attention or interest.

Some examples of bucket brigade words and phrases are:

  • But wait, there’s more
  • Here’s the deal
  • You might be wondering
  • The best part is
  • As you can see
  • In other words
  • And that’s not all
  • What does this mean for you?
  • Let me explain
  • Believe it or not

By using the bucket brigade technique, you can:

  • Break up long and boring paragraphs and make your content more skimmable and readable
  • Create a conversational and friendly tone that makes your subscribers feel like you’re talking to them personally
  • Build suspense and curiosity that makes your subscribers want to know what’s next
  • Lead your subscribers to your main point or call to action

Here’s an example of how to use the bucket brigade technique in your email blast:

Hi [Name],

Do you want to learn how to send an email blast that works in 2024?

Email blasts are one of the most powerful and cost-effective ways to reach your audience, promote your brand, and grow your business.

But how do you create and send email blasts that actually work?

In this ultimate guide, you’ll learn everything you need to know about email blasts, from what they are and why they matter, to how to design, write, and optimize them for maximum results.

By the end of this guide, you’ll be able to:

  • Define your email blast goals and audience
  • Choose the best email marketing software and tools
  • Craft catchy subject lines and engaging content
  • Use the bucket brigade technique to keep readers hooked
  • Avoid spam filters and common email blast mistakes
  • Track and measure your email blast performance and ROI

Ready to blast off? Click here to download your free guide now.

But wait, there’s more.

If you download your free guide today, you’ll also get a special bonus: a 30-minute consultation with one of our email marketing experts, who will help you create and send your first email blast in 2024.

This is a limited-time offer, so don’t miss this chance to take your email marketing to the next level.

Click here to download your free guide and claim your bonus now.

See you soon,

[Your name]

5. Avoid spam filters and common email blast mistakes

The fifth step to sending an email blast is to avoid spam filters and common email blast mistakes.

You need to make sure that your email blast reaches your subscribers’ inboxes, and not their spam folders, and that it doesn’t violate any laws or regulations.

Spam filters are software programs that scan incoming emails and filter out those that are unsolicited, unwanted, or harmful.

Spam filters use various criteria to determine whether an email is spam or not, such as:

  • The sender’s reputation and domain.
  • The subject line and content of the email.
  • The use of spammy words or phrases, such as “free”, “guaranteed”, “click here”, or “urgent”.
  • The number and quality of links, images, and attachments in the email.
  • The frequency and volume of emails sent by the sender.
  • The feedback and complaints from the recipients.
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To avoid spam filters and ensure that your email blast gets delivered, you should:

  • Use a reputable and verified email service provider.
  • Build your own email list and avoid buying or renting email lists.
  • Segment your email list and send relevant and personalized emails to each segment.
  • Ask your subscribers to whitelist your email address or add you to their contacts.
  • Test your email blast for spamminess using tools like Mail Tester or GlockApps.
  • Monitor your email deliverability metrics, such as bounce rate, complaint rate, and spam rate.

Some common email blast mistakes that you should avoid are:

  • Sending emails without permission or consent from the recipients.
  • Sending emails without an unsubscribe link or option.
  • Sending emails without a clear and visible sender name and address.
  • Sending emails without a clear and visible subject line and preheader.
  • Sending emails that are too long, too frequent, or too irrelevant.
  • Sending emails that are poorly designed, formatted, or written.

By avoiding spam filters and common email blast mistakes, you can:

  • Improve your email deliverability and inbox placement.
  • Increase your email open rate and click-through rate.
  • Reduce your email bounce rate and unsubscribe rate.
  • Comply with the email marketing laws and regulations, such as CAN-SPAM, GDPR, and CASL.

6. Track and measure your email blast performance and ROI

The sixth and final step to sending an email blast is to track and measure your email blast performance and ROI.

You need to have a clear and accurate way to evaluate how well your email blast is performing, and how much value it is generating for your business.

To track and measure your email blast performance and ROI, you should:

  • Define your key performance indicators (KPIs): You should identify the metrics that are relevant and important for your email blast goals and objectives, such as open rate, click-through rate, conversion rate, revenue, or cost per acquisition.
  • Set up your tracking and reporting tools: You should use your email marketing software and other tools, such as Google Analytics, to collect, analyze, and report your email blast data and results.
  • Compare your results with your benchmarks and goals: You should compare your email blast performance and ROI with your previous results, industry standards, or expected outcomes, and see how well you are doing.
  • Test and optimize your email blast: You should conduct A/B testing and experiments to find out what works and what doesn’t work for your email blast, and make changes and improvements accordingly.

By tracking and measuring your email blast performance and ROI, you can:

  • Understand your email blast strengths and weaknesses
  • Identify your email blast opportunities and threats
  • Learn from your email blast successes and failures
  • Improve your email blast strategy and tactics

Conclusion

Email blasts are a powerful and effective way to communicate with your audience, promote your brand, and grow your business.

But to send an email blast that works, you need to follow these six steps:

  • Define your email blast goals and audience
  • Choose the best email marketing software and tools
  • Craft catchy subject lines and engaging content
  • Use the bucket brigade technique to keep readers hooked
  • Avoid spam filters and common email blast mistakes
  • Track and measure your email blast performance and ROI

By following these steps, you can create and send email blasts that will boost your email marketing results and ROI in 2024.

Now that you’ve learned how to send an email blast that works, it’s time to take action.

Happy blasting!


References:

  • What is An Email Blast? 11 Steps to Mastery (+ Examples) – https://smartblogger.com/email-blasts/
  • Email Blast: Best Practice to Maximize Results – https://mailtrap.io/blog/email-blast/
  • The do’s and don’ts of email blasts: A comprehensive guide – https://stripo.email/blog/dos-and-donts-of-email-blasts/
  • What are Email Blasts? – https://www.usebouncer.com/what-are-email-blasts/

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